eBook - Reputation Matters - Creating and Promoting Your Brand

Brand matters. Developing your personal brand is an exercise that will pay off. It consists of many elements that must be cohesive. We’ll teach you how to put it all together.

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Product Description

Professional image and personal brand are industry buzz words that have begun to pop up more and more as employees become aware of their incredible impact. Stellar executive assistants should understand that developing their personal brand is now a required part of the job. It simply can’t be overlooked or dismissed. Too often, we forget that people are always watching and listening to us. Every move we make, action we take, and word we say is observed. These observations allow others to make assessments on our abilities, goals, and professionalism. It can be easier than you’d think to accidently send the wrong message.

 

In this powerful eBook, Reputation Matters: Creating and Promoting Your Brand, Joan teaches you the right way to ensure you’re always furthering your personal brand. We look at everything from the outside image and actions to our internal attitudes. Personal brand is more than your look. A truly complete brand encompasses your complete professional image including what you wear, how you speak, how you act, and how you treat others. Focusing on every single aspect of personal brand, Joan helps you navigate the image development process so you deliver a complete package.

 

 

CAUTION! The Chapter headings may look simple, but the information behind them is deep and multifaceted.

 

Chapters Include:

What is Your Brand?

Putting Business Back in Business Casual           

Creating Your Wardrobe

Self-Care

After Hours Events

Let’s Hear it for the Boys!

Follow Workplace Policies

Respect Your Workspace

Have a Good Attitude

Look Them in the Eyes

Be a Thoughtful Team Member

Communication

Without Words

 

You will learn:

  • What brand means
  • How to dress the part
  • How to develop a wardrobe that will serve you well
  • What to invest in and what to avoid
  • How to consistently send the right message
  • How much the little things matter
  • A smile goes a long way
  • How to best represent your image
  • How to effectively communicate